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Privacy Policy


mcStudioX is committed to protecting your privacy and your personal data. This notice explains what personal data we collect from: (i) individuals visiting mcStudioX’s website (“Site Visitors”), (ii) entities contracting for mcStudioX’s products and platforms (“mcStudioX Customers”) and (iii) individuals engaging with mcStudioX’s products and platforms through mcStudioX Customers (“End Consumers”), and how we will use it.

This notice will be reviewed at least annually.  By using our website, you are agreeing to be bound by the information in this notice.

Should you have any questions about this notice please send your enquiry by email to


1. Information we collect

We may obtain information about you through the means outlined below when we provide SwatchIT to our customers..

Information Collected via our SwatchIT Marketplace. Our Marketplace (Marketplace) are the owners and users of our SwatchIT app. The Customers that participate in our Marketplace are the entities that collect information about you (data Controller). This information includes but may not be limited to, your name, email address, address, phone number, financial information, Identification numbers, and any other information collected in the course of the performance of a contract or service being provided to you.

Information Collected from Website Visitors. When you access our website, we may automatically receive and store certain information about you through your device(s). As discussed further below, we and our service providers (which are third party companies that work on their behalf), may use a variety of technologies, including cookies, to assist in this collection.

  • Device Information. We may collect technical information associated with the device(s) you use to visit our website, including information related to your browser and operating system, IP address (the Internet address of your computer), unique device identifiers, and other information such as your device type.

  • Usage Information. We also collect a variety of information to better understand use of our website. This may include the webpage that you were visiting before accessing our Services, the pages or features of our website you use, how much time you spend there, date and time of use, and information about your usage preferences.


You can control what cookies, if any, are stored on your computer.  You can choose to adjust your browser settings or use other means to prevent cookies being stored on your computer. However, this may result in reduced access to our Site.

Cookie consent will be reviewed and updated on a regular basis. 

We do not collect any ‘Special Category’ (as defined by data protection law) of personal data from our site visitors.

Information Provided by You. We also may collect information that you directly provide to us on our website. For example, we may collect information about you when you submit an inquiry about our services. The information we are likely to collect from you includes information such as your name, contact information, and the subject of your inquiry.

2. How we may use your information

We use your information to provide, support, and develop our Services. In particular, we may use your information to:

  • Provide our Services. We may use your information to provide our Customers with our Services.

  • Operate our Services. We may use your information and Customer Information to analyze use of the Services and improve the content, functionality and usability of the Services; secure the Services and investigate and help prevent fraud, security issues, and abuse; and understand and resolve Services crashes and other issues being reported.

  • Other Internal Purposes. We may use your information or Customer Information to comply with any procedures, laws, and regulations where necessary for our legitimate interests or legitimate interests of others; and establish, exercise, or defend our legal rights where necessary for our legitimate interests or the legitimate interests of others, including the enforcement of our Business Agreements, other usage policies, and other legal terms or controls, or to engage in other legal matters.

  • Other Purposes. We may use your information or Customer Information for any other purpose with your consent.

  • Combine Information. For the purposes discussed in this Privacy Notice, we may combine the information that we collect through the Services with information we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Notice.

  • Aggregate/De-Identified Information. We may aggregate and/or de-identify any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties at our discretion.


3. Legal bases for the use of your information

The legal bases for using your information and Customer Information as set out in this Privacy Notice are as follows:

  • as necessary for our legitimate interests or the legitimate interests of others where those interests do not override your fundamental rights and freedom related to data privacy;

  • with your consent; and

  • as necessary to perform our agreement to provide Services.

4. How we may share your information

We will share the information collected from and about you for the various business purposes described above, both with service providers and with third parties.

  • Provision of services. We may share your information with our customers in the provision of our services where we have a lawful basis to do so.

  • Corporate Transactions. We may share information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.

  • For Legal Purposes. We reserve the right to disclose information to third parties when we, in good faith, believe that such access or disclosure is reasonably necessary to comply with the law, regulation, legal process or a governmental request. We may also disclose your information to enforce our Business Agreements; to detect, prevent, or otherwise address fraud, security, or technical issues; to respond to user support requests; and to protect the rights, property or safety of McStudioX Group, our Customers, and the public.

  • At Your Direction. We may share information with third parties when you direct us to do so.


5. Sensitive Personal Data

In order to ensure compliance with various privacy regulations, we will only use sensitive personal data where we have a lawful basis to do so. 

6. Cookies and similar technologies

To collect the information in the “Information Collected from Website Visitors” section above, we and our service providers use web server logs, cookies, tags, SDKs, tracking pixels, and similar tracking technologies. We use these technologies, with your consent, in order to offer you a more tailored experience in the future.

  • A web server log is a file where online activity is stored, it is used for diagnosing errors or website traffic issues.

  • An SDK is a set of tools and/or code that we embed in our applications and software to perform certain functions, such as allowing us or third parties to collect information about how you interact with the Services.

  • A cookie is a small text file that is placed on your computer or mobile device when you use the Services, that enables us to: (i) recognize your computer; (ii) store your preferences and settings; (iii) understand the web pages you have visited on our Services and elsewhere; (iv), we do not knowingly collect data on anyone under 18. (v)enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (vi) perform searches and analytics; and (vii) assist with security and administrative functions. 

  • Tags or tracking pixels (sometimes also referred to as web beacons or clear GIFs) are small code (sometimes containing, generating, or detecting a unique identifier) embedded in websites, online ads, and email that can be used for purposes such as generating web server log or reading or writing cookies for the purposes described above.

As we adopt additional technologies, we may also gather information through other methods.

You can control what cookies, if any, are stored on your computer.  You can choose to adjust your browser settings or use other means to prevent cookies being stored on your computer. However, this may result in reduced access to our Site.

Cookie consent will be reviewed and updated on a regular basis. 

Please note that by blocking, disabling, or managing any or all cookies, you may not have access to certain features or offerings of the Services.

7. Online analytics and advertising

Analytics. We may use third-party analytics services on our Services to collect and analyze usage information through cookies and similar technologies; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to our Customers.

Advertising. When you use the Services or visit our website, we may display advertising to you about our products, services, and related features that we think may be of interest to you to improve and personalize your use of the Services. We may personalize ads based on various factors such as the features you are using, demographic and geographic data, and other information that we collect about you.

In order to provide this advertising, we may use third party providers who may place cookies or other tracking technologies, on your device to collect information about your use of the Services in order to provide interest-based advertising to you on other websites.

We neither have access to, nor does this Privacy Notice govern, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device by non-affiliated, third-party providers.


8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any legal, regulatory, tax, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use of disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means.


9. Your legal rights

You have rights under data protection laws in relation to your personal data. Under certain circumstances, you have the right to:

  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request transfer of your personal data.

  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us via this form and we will action your request as required.

Depending on the laws of your local jurisdiction, you may also be permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney which must be presented to us. We may also follow up with you to verify your identity before processing the authorized agent's request.

Please note that, regardless of any of your requests, we may still use and share certain information as permitted by this Privacy Notice or as required by applicable law. 




10. Changes to this Privacy Notice

We reserve the right to update or modify this notice at any time to reflect changes in Data Protection Laws, our data collection and use practices, the features of our Services, or advances in technology. We will make the revised Privacy Notice accessible through our website. You can know if the Privacy Notice has changed since the last time you reviewed it by checking the “Review Date” included in this document. If we make a material change, we will provide you with notice in accordance with legal requirements. Your use of the Services following any such change constitutes your agreement that all information collected from or about you after the revised Privacy Notice is posted will be subject to the terms of the revised Privacy Notice.

If you have any questions regarding this Privacy Notice, please contact

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